This could be a very nice enhancement for those of you running local campaigns (though I have not tested it out enough to say how accurate the data is).Īlready have a list of keywords? Great… simply upload them to the Planner and get estimates of how those keywords would perform BEFORE you add them to the campaign (understanding that estimates are just that, estimates, and should be taken with a big grain of salt). When you find ad group/keyword ideas you like, you can add them to your “Plan” and, based on your bid range, the tool will give you estimates of what the clicks, costs, etc., will be if you added those keywords/ad groups to your campaign.Īnother great feature of the Planner is you can get traffic estimates for specific cities, metro areas, etc. (In the Google Keyword Tool, you could only get traffic estimates for the entire U.S. This is particularly useful for brainstorming keyword and ad group ideas. It even creates sample ad groups you could add to your campaign. There are a few ways to use it to build your AdWords campaign.įirst, you can type in “seed” keyword ideas or a website URL and the Planner will give you a bunch of ideas for related keywords. This tool (which can be accessed from within your AdWords account) essentially combines Google’s Keyword Tool and Traffic Estimator into one. This is a relatively new tool offered (free) by Google. I’ve not come across an easier way to split test landing pages than this. Once you make changes to your page, you put a single line of code on your landing page and Optimizely runs a split test of your landing page for you to see whether the changes improved conversions or not. Then you can edit text (even on call-to-action buttons), resize/rearrange/remove page elements, change colors, etc. The way it works is you enter the URL of your landing page and Optimizely will upload the page into their system. So as important as it is to split test ads, it’s also extremely important to split test your landing pages.Īnd Optimizely is a fantastic tool to help you easily split test landing pages… with no programming necessary! However, success ultimately comes down to your website and how efficient it is at converting that traffic into leads and sales. It’s great to send highly qualified traffic from your PPC campaigns to your website. Then you click the “Calculate” button and you instantly get results that tells you, in percentage terms, how confident you should be that the ads will have different response rates over the long haul. All you do is enter how many clicks each ad has received, along with its clickthough rate. When you have a clear winner, you delete the losing ad, replace it with new ad variation and start a new split test.īut how do you know when a test has run its course and you have a clear winner and loser? Well, you can either do the math or you can make things easy on yourself by using the free tool at. It basically involves taking two ads and having them battle it out to see which one performs the best over time. Split testing is one of the most important actions involved in optimizing an AdWords campaign. The name of the game is ROI, and each time an ad is clicked based on search queries that you don’t want to be associated with, it is only costing your campaign money.In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition.īelow are 9 tools that will help give you an edge in the set up, management and optimization of PPC campaigns… either by saving you time, making your job easier and/or providing revealing data most of your competition don’t have access to. Also, when working on campaigns, missing negative keywords can result in unnecessary losses to your budget. Using keyword lists saves us a lot of time compared to using manual input, especially when considering how extensive keyword lists can get. This is where Negative Keyword Lists come in.īefore we go any further make sure to check out this blog post for more on negative keywords.Ĭampaign management is all about saving time and money. Advertisers spend a lot of time building out extensive lists of keywords that they want to get clicks for, however, that same focus is necessary for negative keywords that you don’t want to relate to your campaigns.
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